
alle - designing for ai
0-1
founding designer
early staged start-up
As the founding designer at Alle, I played a pivotal role in taking the early-stage startup from 0-1.
From ideation phase to product launch, with a strong focus on product experience over pure visuals.
As a part of the user research team, I conducted user feedback calls and ran experiments to deeply understand the problem space.
Due to technical restrictions and the startup's need to prioritize finding product-market fit, much of my design work was centered around solving key user pain points through iterative testing and experimentation, aiming to create a practical solution in ai & fashion.
Inital stage: solving the problem of fragmented online shopping experiences by creating a universal wishlist app.
After pivoting: AI-powered fashion assistant that curates personalized outfits and recommend the best buy options.
AI Chatbot Experience Design

Due to confidentiality, I can't share full project details here—happy to discuss further if interested!
Personalised outfit reccomendation via user data


Due to confidentiality, I can't share full project details here—happy to discuss further if interested!
Creation for Legal Compliance

Due to confidentiality, I can't share full project details here—happy to discuss further if interested!
Goal & Business Impact 🚀
hmu to know more about the stats and details of my work here, presented work is only 36% of the work I did at alle apart from the product and user research side of things…
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